Synthetic performers in advertising (SB 1050)
SB 1050
Artificial intelligence · Marketing
Signed September 16, 2026. Requires a clear disclosure, such as 'this performance features a synthetic performer', when an ad prominently uses an AI-generated performer who is not a recognizable real person.
- Where
- California
- Citation
- Cal. Bus. & Prof. Code 17610 (added by Stats. 2026, Ch. 246)
- Status
- Enacted, not yet in force
- In force since
- 2027-01-01
- Enforced by
- Public prosecutors; courts
- People can sue
- No
- Penalties
- Violation is a crime under the false-advertising chapter per the bill digest; advertising media must stop running an ad after a court order.
- Applies to
- Persons who create and cause publication of audio or video advertisements prominently featuring a generative-AI synthetic performer
- Advertising media (broadcasters, platforms, streaming services, ad networks) after being served with a court order
What a privacy notice must say
- Include a clear and conspicuous disclosure when an advertisement prominently features a synthetic performer.Cal. Bus. & Prof. Code 17610(b)-(c) · From 2027-01-01
Practices it requires
- Advertising media must stop distributing a noncompliant ad after being served with a court order finding a violation.Cal. Bus. & Prof. Code 17610(e) · From 2027-01-01
Sources
Checked against these sources on 2026-09-25 by research agent (Claude), primary sources.
Unverified: Effective date presumed Jan. 1, 2027; penalty and enforcement details summarized from the digest, not the full text. | Not strictly a privacy law; included as an AI disclosure law.
Research reference, not legal advice.