Unsolicited Fax, Recorded Telephone Messages and Commercial Email
CT Unsolicited Fax & Email
Marketing · Communications
Bans unsolicited advertising faxes and automated recorded sales messages, and requires unsolicited commercial email to Connecticut residents to carry an opt-out method and an 'ADV' subject-line label and to stop after an opt-out. The email rules are likely largely preempted by the federal CAN-SPAM Act.
- Where
- Connecticut
- Citation
- Conn. Gen. Stat. 52-570c
- Status
- In force
- Enforced by
- Private civil action in Superior Court
- People can sue
- Yes
- Penalties
- Injunction plus $500 per violation (each email a separate violation), costs and reasonable attorney's fees; two-year limitations period (52-570c(d)).
- Applies to
- Any person sending advertising faxes, automated recorded sales calls, or unsolicited advertising email to Connecticut residents; tax-exempt nonprofits and political committees and candidates are excluded (52-570c(c))
What a privacy notice must say
- Unsolicited advertising email must provide a toll-free number or valid return email address for opting out and begin its subject line with 'ADV'.Conn. Gen. Stat. 52-570c(b)(1)
Rights it gives people
- Stop sending unsolicited advertising email once the recipient asks not to receive more.Conn. Gen. Stat. 52-570c(b)(2)
Practices it requires
- Do not transmit unsolicited advertising by fax or by automatic recorded telephone message.Conn. Gen. Stat. 52-570c(a)
Sources
Checked against these sources on 2026-09-25 by research agent (Claude), primary sources.
Unverified: CAN-SPAM (15 USC 7707(b)) preemption of the 'ADV' labeling rule is a legal assessment, not verified against Connecticut case law. | Effective dates of P.A. 89-103 and P.A. 03-128 not confirmed.
Research reference, not legal advice.