Protection of Children's Internet Data (social media targeted advertising and sale of minors' sensitive data)

LA Children's Internet Data Law

Children · Marketing · Health · Genetic · Biometric · Location

Bars large social media platforms from showing targeted advertising to account holders they know are minors (under 18) and from selling minors' sensitive personal data, such as race, religion, gender, immigration status, health information, genetic or biometric identifiers, and specific geolocation. Contextual ads, first-party ads, and ad measurement are excluded from 'targeted advertising'. Platforms are shielded from liability for good-faith residency and age-estimation processing.

Where: Louisiana
Citation: La. R.S. 51:1761 to 51:1763 (Acts 2024, No. 656, HB 577)
Status: In force
In force since: 2025-07-01
Enforced by: Louisiana Attorney General
People can sue: No
Penalties: Civil fine up to $10,000 per violation after a 45-day notice-and-cure period; mandatory award of the AG's attorney fees and investigative costs on success; violating a resulting administrative or court order carries up to $5,000 per violation.
Applies to: Social media platforms (as defined in R.S. 51:1751) with more than one million account holders globally operating in Louisiana
Protects Louisiana-resident account holders the platform actually knows are under 18 and not emancipated or married

Practices it requires

Do not display targeted advertising (ads selected from activity across nonaffiliated sites or apps over time) to a minor account holder.La. R.S. 51:1762(B)(1) · Only if: Platforms with more than one million account holders globally
Do not sell the sensitive personal data of a minor account holder, including data revealing race, religion, gender, citizenship or immigration status, health data, genetic or biometric identifiers, or specific geolocation.La. R.S. 51:1762(A)(8), (B)(2) · Only if: Platforms with more than one million account holders globally

Other duties

Platforms are not liable for processing used to determine residency or to estimate age, or for erroneous determinations made in good faith.La. R.S. 51:1762(D)-(E)

Sources

Checked against these sources on 2026-09-25 by research agent (Claude), primary sources.

Unverified: Acts 2025, No. 481 would have renamed this 'Part I' of Chapter 20-A effective July 1, 2026, but Acts 2026, No. 185, §1 provides that Act 481 shall not become effective; Act 185 §4 instead directs the Law Institute to make the Chapter-to-Part wording change. The legislature site still shows the Act 481 notes. No substantive change results. | No litigation specifically against R.S. 51:1762 was found; the NetChoice v. Murrill injunction covers R.S. 51:1751-1756 only.

Research reference, not legal advice.