Privacy Law Library

Privacy Rights for California Minors in the Digital World (online eraser and harmful-product marketing limits)

Minors Online Privacy (22580)

Children · Marketing

Lets registered minor users remove content they posted (the 'online eraser') and bars marketing of alcohol, firearms, tobacco, cannabis, and other listed age-restricted products to minors, including using minors' personal information for that marketing.

Where
California
Citation
Cal. Bus. & Prof. Code 22580-22582
Status
In force
In force since
2015-01-01
Last amended
2019-01-01
Enforced by
California Attorney General and local prosecutors (Unfair Competition Law)
People can sue
No
Penalties
No penalty specified in the chapter; enforced through general unfair competition remedies.
Applies to
  • Operators of websites, online services, and apps directed to minors or with actual knowledge that a minor (under 18) is using them

Rights it gives people

  • Let registered minor users remove, or request removal of, content they posted, and tell them how.Cal. Bus. & Prof. Code 22581(a)

Practices it requires

  • Do not market or advertise listed age-restricted products on services directed to minors, or target known minors with such ads based on their personal information.Cal. Bus. & Prof. Code 22580(a)-(b), (i)
  • Do not use, disclose, or compile a known minor's personal information for marketing listed age-restricted products.Cal. Bus. & Prof. Code 22580(c)

Sources

Checked against these sources on 2026-09-25 by research agent (Claude), primary sources.

Unverified: Effective date (Jan. 1, 2015) is from background knowledge (SB 568, Stats. 2013, Ch. 336); last amendment (AB 3067, Stats. 2018, Ch. 347) presumed effective Jan. 1, 2019.

Research reference, not legal advice.