Iowa Consumer Data Protection Act (Consumer Data Protections)
ICDPA
Comprehensive privacy · Children · Biometric · Genetic · Location · Data security
Iowa's comprehensive consumer privacy law gives Iowa residents the right to confirm and access their personal data, delete data they provided, obtain a portable copy, and opt out of the sale of personal data. It requires notice and an opportunity to opt out before processing sensitive data (and COPPA-compliant processing for a known child's data), rather than opt-in consent. It has no right to correct, no data protection assessments, and a 90-day cure period enforced only by the Attorney General.
- Where
- Iowa
- Citation
- Iowa Code ch. 715D (715D.1 to 715D.9)
- Status
- In force
- In force since
- 2025-01-01
- Enforced by
- Iowa Attorney General (exclusive authority, 715D.8(1))
- People can sue
- No
- Penalties
- After a 90-day written notice and cure period (no sunset), the Attorney General may seek an injunction and civil penalties of up to $7,500 per violation (715D.8(2)-(3)). No private right of action (715D.8(4)).
- Applies to
- Persons conducting business in Iowa or producing products or services targeted to Iowa residents that, in a calendar year, control or process personal data of at least 100,000 consumers, or of at least 25,000 consumers while deriving over 50% of gross revenue from the sale of personal data (715D.2(1))
- Processors acting on behalf of covered controllers (715D.5)
- Exempt entities: the state and political subdivisions, financial institutions and their affiliates and GLBA-covered data, HIPAA covered entities and business associates, nonprofit organizations, and institutions of higher education (715D.2(2))
- Exempt data includes PHI, FCRA-regulated activity, DPPA, FERPA and Farm Credit Act data, employment-context data, and data used in accordance with COPPA (715D.2(3))
What a privacy notice must say
- Provide a reasonably accessible, clear privacy notice listing categories of personal data processed, purposes, how to exercise rights and appeal, categories shared with third parties, and categories of third parties.Iowa Code 715D.4(5)(a)-(e)
- Clearly and conspicuously disclose any sale of personal data or targeted advertising and how consumers can opt out.Iowa Code 715D.4(6) · Only if: Controller sells personal data or engages in targeted advertising
Rights it gives people
- Maintain a conspicuous appeal process; decide appeals in writing within 60 days and, if denied, give an online way to complain to the Attorney General.Iowa Code 715D.3(3)
- Consumers may confirm processing and access their personal data, delete personal data they provided, obtain a portable copy of data they provided, and opt out of the sale of personal data; a parent or guardian may exercise the rights for a known child.Iowa Code 715D.3(1)(a)-(d)
- Respond to rights requests within 90 days (one 45-day extension), free up to twice a year, and explain any refusal.Iowa Code 715D.3(2)(a)-(c)
Practices it requires
- Contract terms that waive or limit consumer rights are void.Iowa Code 715D.4(4)
- Do not process sensitive data (for example health diagnosis, genetic or biometric data used to identify a person, precise geolocation, citizenship status) without clear notice and an opportunity to opt out; process a known child's sensitive data in accordance with COPPA.Iowa Code 715D.4(2); 715D.1 (sensitive data definition) · Only if: Controller processes sensitive data
- Do not discriminate against consumers for exercising their rights, though bona fide loyalty programs and price differences tied to opt-outs are allowed.Iowa Code 715D.4(3)
- Offer secure and reliable request methods described in the privacy notice, without requiring a new account.Iowa Code 715D.4(7)
Security duties
- Adopt reasonable administrative, technical, and physical data security practices appropriate to the volume and nature of the personal data.Iowa Code 715D.4(1)
Other duties
- Controller-processor contracts must set processing instructions, duration and data types, and require confidentiality, deletion or return at the end of services, compliance information on request, and flow-down contracts for subcontractors.Iowa Code 715D.5(2)(a)-(d) · Only if: Controller uses a processor
Sources
- Official text
- Iowa Code ch. 715D, Consumer Data Protections (Iowa Code 2026, Iowa Legislature)
- 2023 Iowa Acts ch. 17 (SF 262), effective date section: January 1, 2025
Checked against these sources on 2026-09-25 by research agent (Claude), primary sources.
Research reference, not legal advice.